ECO TURTLE LIFE

I started my own sustainable e-commerce business in late 2020 and officially launched it in April 2021. The mission of the brand is to reduce waste by joining the circular economy by designing a closed-loop refill skincare system.

DIGITAL & MARKETING

To begin the begin I designed and developed my own website and learnt how to market. Marketing includes sales channels and revenue streams, all social media ads and campaigns, content design and copy writing.

COMMERCIAL & ACCOUNTING

Luckily my accounting experience provided me with an advantage here. All SKU and commercial constructs/ cost structures/ profit margins have been designed and set up by myself.

SOURCING & SUPPLY CHAIN

All research and product development started in 2020 and my sourcing criteria for sustainability developed on my own with the help of a sustainability coach and consultant. I source all my own products and manage my own inventory.

LEARNING & DEVELOPMENT

I have done many and various courses readings for my b business but the focus has been on Climate Change, Sustainability, The circular economy, U&N Sustainability goals, and packaging design.